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Handling Social Media Responses

Take me back 8 years before this and I would say that managing a social media account is a breeze. It's a walk in the park! All you need to do is to find content, develop them, post them and just viola! That's it!

But what Ann Tran wrote about handling social media is important.
"Keyboard courage" has some people posting cruel things they would otherwise not say to someone's face.  Hiding behind a screen is not a shield.  
These people are armed with keyboard-shield courage and will not hesitate to put it out there, throw it in your face, threaten all types of ill-mannered intentions and actions and promise harm in all forms.

After all, what can YOU do about it, it is THEIR right to do so with THEIR account(s) and whilst this is true, I think some behavior borders on bullying and we need better moderation and mediating methods.

For social media and if you are a large brand name, as Ann Tran points out, remaining neutral, professional, removing emotions and focusing on progress is the way to go. Even when the comments posted by people are cruel and sometimes childish. The only way to remove the power of the negative comment is to acknowledge that there is a problem and work on solving it instead of throwing word bombs at each other.

Remember, the Paradigm Mall Facebook incident? How can Malaysians forget such a massive social media fail, right?

Anyway, you can read about Ann Tran's writing for Entrepreneur.com is a useful reminder for those who are working on social media sites. Even if you already know all the tips, it might serve as a good reminder.

Have a splendid Saturday night!
Marsha
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