The Facebook…or rather…the online social media marketing tool
will never be the same for any period of time. It is always changing. The
moment you feel like you are on good footing, out goes all the concepts that
you thought would ‘work like magic’. The online marketing landscape is such
that you can never be too sure or too secure in knowing what to do.
This keeps the marketing people on their toes, doesn’t it?
Well, here is the thing about marketing a business or brand
through the web 2.0 platter…never rest. Never stop reading. Never stop
learning. Never stop finding new things to do. Never.
In the spirit of learning something new to do on your
Facebook account, here are two fun things to do on your Facebook to help
marketing and brand your business.
Get up close and
personal. The internet connects every single one of us on the planet who
has internet connection. One might say that it makes the world a smaller place
but this also means that everyone is a tad more skeptical about who and what we
say we are. You could be genuine in your approach, but the person on the other end
does NOT know this. For all he or she knows, you could be out for his or her
family! Or your inheritance.
So, the only way to bridge that gap is to get a little bit
more personal. Reveal things about yourself that jeopardize your freedom or
safety. Be free to share your happiness and show that you care for others
through your online postings. Nothing closes the gap faster than to show some
form of vulnerability on your side. Yes, it might make the postings a little
less professional but who cares about professionalism when the world is already
full of fakeness?
I say bring on the genuine people. PEOPLE. Not robots.
Have fun with polls.
Ask. One of the things that are truly welcomed about Facebook changes is
that they brought on the poll feature. You will be surprised with the feedback
that you get when you even bother to ask about something. It could be about the
weather, an interesting news, a local celebrity or an event that you are
attending.
People are dying to tell you what they know, feel or are
experiencing, trust me on this one.
Compromising professionalism for personality might be
something new to large corporations but I think that it is only a matter of
time that these brand names start putting faces onto their Facebook accounts.
For example, they might assign someone in their company to the account and
associating this person as an ambassador.
That would REALLY be interesting, don’t you think?
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