The Facebook…or rather…the online social media marketing tool will never be the same for any period of time. It is always changing. The moment you feel like you are on good footing, out goes all the concepts that you thought would ‘work like magic’. The online marketing landscape is such that you can never be too sure or too secure in knowing what to do.
This keeps the marketing people on their toes, doesn’t it?
Well, here is the thing about marketing a business or brand through the web 2.0 platter…never rest. Never stop reading. Never stop learning. Never stop finding new things to do. Never.
In the spirit of learning something new to do on your Facebook account, here are two fun things to do on your Facebook to help marketing and brand your business.
Get up close and personal. The internet connects every single one of us on the planet who has internet connection. One might say that it makes the world a smaller place but this also means that everyone is a tad more skeptical about who and what we say we are. You could be genuine in your approach, but the person on the other end does NOT know this. For all he or she knows, you could be out for his or her family! Or your inheritance.
So, the only way to bridge that gap is to get a little bit more personal. Reveal things about yourself that jeopardize your freedom or safety. Be free to share your happiness and show that you care for others through your online postings. Nothing closes the gap faster than to show some form of vulnerability on your side. Yes, it might make the postings a little less professional but who cares about professionalism when the world is already full of fakeness?
I say bring on the genuine people. PEOPLE. Not robots.
Have fun with polls. Ask. One of the things that are truly welcomed about Facebook changes is that they brought on the poll feature. You will be surprised with the feedback that you get when you even bother to ask about something. It could be about the weather, an interesting news, a local celebrity or an event that you are attending.
People are dying to tell you what they know, feel or are experiencing, trust me on this one.
Compromising professionalism for personality might be something new to large corporations but I think that it is only a matter of time that these brand names start putting faces onto their Facebook accounts. For example, they might assign someone in their company to the account and associating this person as an ambassador.
That would REALLY be interesting, don’t you think?