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Awesome Insta Ad: Corny But It Worked

Instagram ads are quite hard to pin down. You either make it or you don't because unlike Facebook where you have more space to write and elaborate, on Instagram, you have to make it really short, catchy and engaging all within either a picture or a short video.

People have very little patience, even less so than other social media outlets, when they're scrolling through Instagram.

I am sure you must have seen the sudden explosion of ads on Instagram launched by Prudential lately. Admittedly, I clicked. Just because I was curious about who the heck would advertise a piece of wood based on superstition?!

I clicked because I was curious. Like....for real???!!





How much does it cost to advertise on Instagram?
Quick answer: The average CPC on Instagram is around $0.50 – $1.00. You will pay more in highly competitive industries, e.g. apparel. Instagram ads cost can reach up to $3.00 per click. Read this article to see how to keep your costs low - KarolaKarlson

Now that the question 'You really wood buy this, huh?' in rubber stamped is my head, making me question my own momentary insanity, I will remember this ad for some time to come. 😅

So, good job, Prudential...and whoever is behind this ad. It's quite de genius.

I am not feeling so sparkly this weekend so, it's eating out as usual.

As I scroll through my Instagram feed, people are posting dissertations of their weekend sinful indulgences. Cakes, desserts, ice-cream, sodas, etc. I, for one, am not much of a sweet-drinks person. I have a love-hate relationship with sugar, quite an unhealthy relationship with it, really.

But here's mine, anyway.


Here are a few quick reminders if you're trying to work your Instagram:-

1. Quality images - it doesn't have to be perfect but it needs to be of relatively good quality. You'll soon see a jump in the percentage of clickthroughs

2. Be creative, bold and very personal - social media has become more impersonal now more than ever before so, flip the script. Get personal. If you do it right, pictures do speak more than a thousand words.

3. Hashtag it but keep the copy short - note that people on Instagram want you to elaborate A LITTLE. They, however, are not going to spend more than a few seconds scanning your text.

4. Younger demographic - Remember that Instagram has a younger demographic than Facebook. Instagram is not Facebook.

5. Include a call to action. If they decide to act, it would be RIGHT THEN RIGHT THERE. So, include your info in your posts and make it easy, quick and simple. Get straight to the point.

I'm recovering from the ridiculous nose-clog that I was suffering from last night (have you ever told yourself that you'll be watching just one video on Youtube and then get up to clean up the house and end up sleeping till the next morning? Yeah....) so, this Sunday's been good to me so far!

XOXO,
Marsha
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