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Are Sales Letters a Load of Bull?

My job as a sales letter writer sometimes suck! Especially the ones that requires me to write long sales letters. It’s not really because I hate writing sales letters but because my job, sometimes, requires me to write the sales letters in such a way that it hides the true meaning of things so that consumers fall for gimmicks and stuff. In fact, ahem, I’ve fallen for one such sales letter too. There was one website that tells me that if I paid $2 for an account, I could access everything within the website and all its tools and features unconditionally. Farfetched, yes, but it was a really good deal and besides, I was excited about all those benefits that they were talking about on the sales page. Later on, I noticed that the $2 entitled me to 15 days access. I thought to myself, “Oh, I see. But hey, it’s not that bad. $2 ain’t expensive at all to get 15 days of access! It works out to be $0.13 cents per day”. I didn’t see anything about further payment or whatever on the sales letter….but maybe it was there and I didn’t bother scrolling all the way down the sales page to read it. Believe me, it was LLLLOOONNNNGGGG. The kind of sales letter that I write….really long with the real details right there at the bottom of it all. Continue reading this article
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